February 26th 1829 was the birth of Levi Strauss, creator of the classic "blue jean". In 1873, Levi Strauss, along with co-creator Jacob Davis patented the process of adding rivets to pants for strength and durability. Modern jeans began to appear in the 1920's .
In the 1950's and 1960's, Levi's jeans became popular among a wide range of youth subcultures, including, greasers, mods, rockers, hippies and skinheads...and in 1981, jeans cut just for women were introduced. The classic "blue jean" is now legendary. Today, Levi Strauss & Co., is one of the world's largest brand-name apparel marketers with sales in over 110 countries.
The Levi's brand continues its legacy by creating quality jeans and apparel. The two horse brand design first used in 1886 and the red tab attached to the left rear pocket in 1936 are still there today. Levi's(R) jeans an apparel, still going strong.