LRG, Lifted Research Group, currently one of the biggest forces in hip hop clothing, was founded in 1999 by Jonas Bevacqua and MC Robert Wright in Orange County, California.
At the time, Wright was an established designer who worked wi th companies such as Quiksilver and O'Neal and wanted to create a line of his own. Since Jonas Bevacqua had an idea and logo for LRG and Wright had the resources, they paired up to create the company.
Soon after, LRG exploded on the scene with fresh styles and trend setting-fashion and has continued to reinvent themselves with fresh new designs and styles ever since. Endorsed by celebrities Kayne West, Raekwon, Rob Gonzalez and Karl Watson, LRG hasn't missed a beat. From skate to street, LRG offers awesome tees, hoodies, jackets, jeans, hats and outerwear for men and women.