In less than a decade, Kimora Lee Simons has positioned Baby Phat as a premiere female hip-hop brand. Baby Phat first hit the scene in 1998 as a publicity tool when tiny tees with the clever name Baby Phat were produced to create buzz at a Phat Farm runway show, Kimora’s ex husband, Russell Simmons’ lifestyle brand.
Soon after, celebrities and supermodels began wearing the baby tees, interest grew and Kimora launched an entire Baby Phat sportswear collection. Drawing from her fashion experience as a top runway model, her sense of style and her affinity for the finer things, the Baby Phat clothing line has expanded to include tops, jeans, skirts, dresses, jumpers, jackets, hoodies, shoes and accessories worn and sought after by celebrities like Paula Abdul, Britney Spears, Lil’ Kim and Alicia Keys.
Baby Phat’s sexy feline logo has become an internationally recognizable symbol and is synonymous with the brand. Baby Phat by Kimora Lee Simmons continues to take fashion past the limits.