Founded by pop sensation and actress Beyonce Knowles and her mom Tina in 2006, Dereon is a tribute to Beyonce's grandmother, Agnez Deréon's daring style and bold attitude.
The clothing line was inspired by the success of Tina Knowles' fashion creations worn by the R&B group Destiny's Child during public appearances and in music videos. Prior to the launching of the line, many of Tina's creations were seen on the red carpet, worn by Beyonce and the other members of Destiny's Child. Deréon's designs are in line with the hip-hop and urban culture but also have an Asian flair.
The line of apparel and accessories are a great blend of street and catwalk style...feminine, yet cutting edge. It's all about the details, mixing and matching, while incorporating Beyonce's own flavor and chameleon-like qualities. Deréon clothing is a collection of "affordable cou ture", figure-flattering jeans, tops, jackets and more. Deréon - Where the sidewalk and catwalk meet!